Solé Bicycle Company was founded in 2009 by a group of best friends who were fed up with the state of bicycles. With a shared determination and vision, they set out to introduce fashion-forward yet affordable bicycles that anyone can pick up and ride. Solé was sick of bike shop hassle and figured out how to ship bikes directly to your doorstep, 90% assembled, for a fraction of the cost. Fast forward to 2026 and they’re still doing what they love—just a group of friends living and dreaming in Venice Beach, working day in and day out to help you fall in love with your daily commute.