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Product Development & Growth Strategy: Non-Profit Business Development

Last Updated: 04/28/2026

Case Organization

Crohn's & Colitis Foundation

https://www.crohnscolitisfoundation.org/

733 Third Avenue, Suite 510

101-500

Case Contributors

Case Disciplines

Growth Strategy Marketing Product Design & Development

Skills & Expertise

Brand Messaging and Positioning Business Development Strategy Competitive Analysis and Benchmarking Corporate Partnership Strategy Critical Review and Validation of AI-Assisted Outputs Customer and Donor Segmentation Data Analysis and Insight Generation Data Visualization and Reporting Excel or Google Sheets for Data Analysis Generative AI for Research and Strategy Development Support Google Docs for Strategy Documentation Google Slides or PowerPoint for Presentations Growth Strategy Development Healthcare and IBD Market Research Human-Centered Design KPI Development and Performance Measurement Market Research and Industry Analysis Needs Assessment in Healthcare Contexts Nonprofit Revenue Model Innovation Partnership Evaluation and Prioritization Product Development Strategy Product-Market Fit Analysis Proposal Development and Pitching Stakeholder Analysis Strategic Communication and Storytelling Value Proposition Development

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

Established in 1967, the Crohn's & Colitis Foundation is a non-profit organization driven by volunteers devoted to discovering cures for Crohn's disease and ulcerative colitis while improving the lives of individuals affected by these conditions across all age groups. As an active participant in non-profit business advancement, the foundation understands the necessity of ongoing growth and innovation to advance its mission. This case focuses on two critical aspects: corporate development and business development, both of which play a fundamental role in the organization's long-term success. Corporate Development:The Crohn's & Colitis Foundation aims to broaden its corporate partnerships to attract more sponsors.
Learning Objectives

This is what students will learn as they complete the case.

As nonprofit organizations navigate evolving funding landscapes, they must develop innovative approaches to corporate partnerships and revenue generation while staying aligned with their mission. In this case, students act as strategy and business development consultants to help the Crohn’s & Colitis Foundation expand corporate partnerships and identify new product or service opportunities. By combining market analysis, partnership strategy, and product innovation, students will design growth initiatives that strengthen financial sustainability and advance impact in the IBD ecosystem. 
Students completing this case will be able to: 
  • Analyze the Foundation’s current partnership portfolio, brand positioning, and value proposition to identify opportunities for corporate engagement and growth. 
  • Evaluate trends in the healthcare, nonprofit, and biotech sectors to uncover shifts in corporate giving, partnership models, and funding constraints. 
  • Assess the needs and priorities of pharmaceutical, biotech, and corporate stakeholders to identify areas of alignment with the Foundation’s mission. 
  • Identify high-potential corporate partners based on strategic fit, shared objectives, and capacity for long-term collaboration. 
  • Develop tailored partnership strategies and proposals that clearly articulate mutual value, impact potential, and engagement opportunities. 
  • Design innovative product or service concepts that address unmet needs within the IBD community while creating new revenue streams. 
  • Evaluate the feasibility, market potential, and mission alignment of proposed product or program ideas. 
  • Prioritize business development opportunities and partnership pathways based on impact potential, scalability, and resource requirements. 
  • Synthesize market insights, partnership strategy, and product innovation into a cohesive growth plan that strengthens the Foundation’s financial sustainability and mission impact.
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